Pop Stars Energy

The music, translated into a brand

Pop Stars Energy extends Clarapetra’s existing visual world into a speculative packaging and advertising project. The music provides the creative context: acid citron, deep violet, cream lettering, polished chrome and a pulp science-fiction atmosphere. The campaign line, STAR POWER. BOTTLED., brings that world into a new medium.

The design is an own-brand Clarapetra concept. It demonstrates creative direction and execution; it does not announce a beverage launch. Clarapetra’s music and current era remain the source context.

A recognizable bottle, four distinct editions

The packaging direction uses rocket-shaped glass with a nose-cone cap and rounded landing fins. Label hierarchy makes POP STARS ENERGY the family identity and gives each edition a large, readable name: CITRON, CHERRY, VIOLET and DADDY B PINK. Daddy B’s name sits above the larger PINK callout so the character collaboration and edition remain easy to distinguish.

Each edition has its own bottle artwork and matching campaign photograph. A fifth, wider photograph brings the campaign together. The existing album cover supplies musical context without being redesigned.

The labels use the requested 16 FL OZ (473 mL) and 314 mg caffeine per bottle specifications. These are user-specified concept packaging specifications, not a manufactured or tested formula. The project makes no retail, nutritional validation or performance claims and is not for sale.

Human direction, canonical identity

Image generation follows the established Clarapetra face and Pop Stars wardrobe references. The brief keeps her natural, no-makeup identity consistent across the campaign instead of inventing a different model for every image. Human review checks identity, anatomy, bottle geometry, label legibility and composition before assets become publishing copies.

The local Clarapetra CMS preserves source references, originals, generation provenance, checksums and reviewed revisions. That archive supports the creative workflow; generated images are campaign design artifacts, not photographs of a manufactured product.

An experience that shows the work

Explore the campaign experience to compare the editions. The selector pairs the selected name and palette with its actual bottle artwork and campaign photograph. It waits for both images before changing the composition and retains the previous complete edition if an image fails.

The campaign gallery offers full-image links, keyboard navigation, Escape to close and focus return. Images preserve their complete composition, and the page remains useful without JavaScript. The portfolio case study documents the decisions and scope; the campaign page lets visitors inspect the visual system directly.