John N. Farmer
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Interactive Products

Disocia

A social feed you can finish.

Ownership
Product Strategy, UX/UI Design & Development
Current status
Live beta. Public applications are open to adults 18+; membership requires operator approval.
Designed for
Adults who want to keep up with chosen connections in a social feed with a clear stopping point.
Case study
2 min read
Disocia's live welcome page, with an evergreen and warm-paper design, the promise A social feed you can finish, and beta application and guided demo options.

Executive summary

The decision brief

Ownership, the central tradeoff, collaboration boundaries, and what the current record supports.

Period
2026–Present
Organization / context
Omikina, Inc.
Category
Interactive Products
Status
Ongoing

Direct public artifacts

  1. 01 Role

    Product Strategy, UX/UI Design & Development

  2. 02 Key decision / tradeoff

    Make the end of the feed part of the product: show chosen connections in chronological order, provide an explicit caught-up state, and keep personal posts free of engagement ranking and paid boosts.

  3. 03 Collaboration boundary

    An OMIKINA product connecting John's product strategy, interface design, and hands-on development with AI-assisted programming. Membership applications and reports are reviewed by the project operator.

  4. 04 Current evidence

    The public welcome page and guided demo were verified live on September 13, 2026, when these screenshots were captured. Member features are documented in the current implementation and beta release record; the demo uses sample content and resets on refresh.

    Documented period · 2026–Present

Scope & evidence

Outputs, evidence, and limits

Outputs describe what was made or delivered. The evidence boundary below states what has—and has not—been validated.

  • Product Strategy
  • UX & UI Design
  • React
  • TypeScript
  • Firebase
  • Cloud Functions

Responsibilities

  • Product concept and interaction design
  • Brand identity and responsive interface
  • Chronological feed and social interactions
  • Member access, privacy, and account controls
  • Reporting and moderation workflows
  • Web development and deployment

Documented outputs & delivery record

  1. Built finite Following and Circle feeds with text and photo posts, replies, likes, and follows.
  2. Added private mutes, two-way blocking, reporting, and account export and deletion.
  3. Opened public beta applications while retaining operator-approved membership and protected member content.
  4. Created a guided demo that lets visitors explore the feed using clearly labeled sample people and posts.

Visual archive

Selected visuals

1 selected image from the project archive.

Disocia's guided demo captured on September 13, 2026, showing a newest-first Following feed, sample people and posts, and an explicit demo notice. Nearby and Topics are demo concepts.
Disocia01 / 01

Full story

How the work took shape

Connection with a stopping point

Disocia starts with an everyday tension: keeping up with people can become an open-ended task. The product gives that activity a boundary. Posts appear newest first, the reader chooses whom to follow, and the feed ends when there is nothing more to catch up on.

The central interaction is the caught-up state. It acknowledges completion and gives people a natural place to leave. Personal posts have no engagement ranking or paid boosts, so the reading order stays understandable.

A familiar feed, deliberate controls

The working beta supports text and photo posts, follows, comments, replies, and likes. Following brings together the member’s own posts and updates from chosen people; Circle shows the approved community. Both feeds are finite and chronological.

Participation controls sit alongside those familiar interactions. Members can mute an account privately, block interactions and content access in both directions, report a post, or remove a thread they started. Account export and deletion provide a way to leave with a clear next step.

A visual identity that makes room

Evergreen ink, warm paper, and clay accents give Disocia a restrained visual identity. Expressive serif headlines pair with readable interface text, while an open-loop mark holds two connected dots. Generous spacing helps the posts and people remain the focus.

The welcome page carries the same premise into the first visit. A short explanation, visible access requirements, and a guided demo let visitors understand the product before applying for membership.

Public discovery, reviewed membership

Disocia is live at disocia.com. Adults 18+ can use a Google account to request beta access; the project operator reviews applications before membership opens. Member posts, profiles, conversations, and photos remain behind sign-in and membership checks.

The public guided demo uses sample people and posts, with changes that reset on refresh. Nearby and Topics are demo concepts. The case study’s demo screenshot documents that exploration experience; the beta guide explains the member features currently available.

The project brings product strategy, brand identity, interaction design, and implementation together around one testable premise: a social feed can have a satisfying end. The current beta demonstrates the product; its effect on people’s habits remains to be measured.

A relevant next step

Building a more thoughtful social experience?

Let's connect a clear product premise with interactions that respect people's attention, relationships, and control.

Discuss a related challenge