Music, Identity & Interactive Storytelling
Clarapetra
Clarapetra is an original cinematic recording-artist project combining music, visual identity, interactive design, web development, editorial storytelling, and AI-assisted production.
Visual archive
Selected visuals
9 selected images from the project archive.
Scope & impact
Project context
What I did
- Creative direction
- Artist and world development
- Music concept development
- Visual identity
- Interactive web design and development
- Album and campaign artwork
- Video and motion concepts
- AI-assisted image, audio, and development workflows
- Editorial and press materials
- SEO and structured content
- Cross-platform release campaigns
Selected outcomes
- Created a coherent recording-artist identity spanning music, visual storytelling, websites, social campaigns, and physical-media concepts.
- Designed and developed interactive album experiences, including a tarot-card-inspired website for ARRIVAL.
- Built press, editorial, platform, and launch materials supporting multiple releases.
- Established a repeatable AI-assisted creative production workflow covering ideation, design, development, music, imagery, video, and promotion.
Overview
John created Clarapetra as a complete artist world rather than a standalone collection of songs. The project connects original music releases with cinematic imagery, character design, interactive websites, physical-media concepts, editorial content, SEO, press materials, and coordinated launch campaigns.
From the archive
Connected work
Projects, releases, research, and field notes that add detail to this case study.
Music and visual identity
Clarapetra
An evolving music and visual project joining releases, films, artwork, and an interactive web presence.
- creative direction
- music production
- visual production
Album
ARRIVAL
A ten-track Clarapetra album released through Omikina Records.
- music and visual production
Interactive ceremonial album
MATRIMONIA
The current Clarapetra release, presented by the official site as an interactive ceremonial album.
- music and visual production
- interactive experience design
Workflow and practice area
AI-assisted Creative Workflows
A cross-project practice combining generated source material with selection, iteration, editing, compositing, sound, and finishing.
View archive recordMATRIMONIA: Building an AI-Directed Album Release System
A workflow case study on turning an album release into an interactive creative system using music production, AI-assisted art direction, Codex, Firebase, and human creative direction.
Read field note