Music, Identity & Interactive Storytelling
Clarapetra
Clarapetra is an original cinematic recording-artist project combining music, visual identity, interactive design, web development, editorial storytelling, and AI-assisted production.
Project Context
Responsibilities
- Creative direction
- Artist and world development
- Music concept development
- Visual identity
- Interactive web design and development
- Album and campaign artwork
- Video and motion concepts
- AI-assisted image, audio, and development workflows
- Editorial and press materials
- SEO and structured content
- Cross-platform release campaigns
Outcomes
- Created a coherent recording-artist identity spanning music, visual storytelling, websites, social campaigns, and physical-media concepts.
- Designed and developed interactive album experiences, including a tarot-card-inspired website for ARRIVAL.
- Built press, editorial, platform, and launch materials supporting multiple releases.
- Established a repeatable AI-assisted creative production workflow covering ideation, design, development, music, imagery, video, and promotion.
Overview
John created Clarapetra as a complete artist world rather than a standalone collection of songs. The project connects original music releases with cinematic imagery, character design, interactive websites, physical-media concepts, editorial content, SEO, press materials, and coordinated launch campaigns.